Putting a twist to a classic, the food-tech platform known as C3 has teamed up with ABC and advertising agency Experiential Supply Co to mark The Wonder Years series reboot. The new version of the series premiered on September 22, 2021, on ABC. On September 21, 2021, the three partners turned a gas station in Hollywood into a location with nods to the 1960’s, including C3 bites and gas at low rates.
Taking inspiration from simpler things at a Highland Avenue gas station, C3 serves to-go milkshakes, cheeseburgers, and fries as complementary products. Chef Executive Director, Culinary and Menu section, C3, Michael Israel oversaw the process of developing the class items for the menu. The 60’s rates will apply to the station, which will make gas available to guests at 35 cents for each gallon.
From 11:00 am on September 21, 2021, guests could order fries, cheeseburgers and milkshakes on a to-go basis at the venue. The nostalgic activation is produced in collaboration with the advertising agency as well as will run from Tuesday to Wednesday.
The Wonder Years is a TV series that ran on ABC from the late 1980s to the early 1990s and featured Fred Savage as its main actor. On the other hand, the 2021 reboot focuses on the growth of its main character in the 1960’s era. It explores an African American middle-class household in Montgomery through the eyes of Elisha Williams’ character Dean. Savage and Empire fame Lee Daniels are among the four executive producers of the reboot.
